Direct Mail Marketing



Direct Mail Campaigns;
Practice to Local Residents

UC ProMark provides comprehensive direct to residents mailings, customized for each Urgent Care and each unique campaign. Our experience and successes within the medical community allow for us to provide proven and complete platforms for patient acquisition and re-visitation. Direct Mail provides proactive branding beginning with a locations’ launch and effectively produces incentivized responses for first patient visits.

Design

We consult directly with our clients to produce customized marketing pieces for each campaign. Our in-house design and marketing teams provide drafts with full content and artwork for client approval on all mailings. Typical Urgent Care campaigns include postcard mail pieces of varying sizes and solicit online and phone call-to-action response promotion.

Every Door Direct Mailing

EDDM is the most efficient postal format for residential/potential patient outreach. This insures your practice is marketing to all homes (and also businesses) within a specific radius of your location. These "geo" demographics can be specifically targeted as preferred for volume, seasonal, competitor location and/or specific offer considerations.

Effective & Proven ROI Urgent Care Direct Mail Offers

UCPM marketing and sales experience and expertise within the medical community the Urgent Care community has allowed for us to develop marketing content offers that work. Call-to-Action promotions with repeated and proven high ROI include offers pertaining to First Patient Visit, DME Provision, Medical Memberships, Flu Vaccines, and highlighting services such as Occ-Med, Sports Medicine, TeleMedicine, etc.

The UC ProMark Difference: Expert Patient Response Process, Insuring Profitable ROI

Patients First Visit and Revisitation

Customized Patient visitation and retention platforms will be initiated off of mail campaign responses be they via online website/landing page visits or phone-ins. Response fielding training, contact management protocols and appropriate marketing materials can be provided for your in-house receptionist and staff team. UCPM can provide custom designed web landing pages (or micro-sites) with pertinent content and response submissions for each offer in order to best secure their visit to your practice.

How successfully your receptionists and staff engage each prospect, welcome their questions, articulate responses, and incentivize them to transfer their interest into a visit to your practice, will directly impact your degree of profitable ROI.

UCPM offers staff-friendly personal training and provides the simple tracking tools needed to assist in ensuring your practice recognizes the best possible outcomes with each campaign.

   UC ProMark Full Service Direct Mail
   Marketing & Response Follow-Up


  • Consultation & Strategize with Each Campaign
  • Custom Mail Piece Content/Artwork Design
  • Online & Phone Response Management
  • Patient First Visit Securing & Long Term Retention

Direct Mail Campaigns, B2B;
Practice Promotion to Local Businesses

UC ProMark provides direct mail B2B campaigns for Urgent Care that are designed to produce maximum ROI through targeted prospect lists. By typically focusing on ownership and HR directors in local businesses with 5 or more employees, we can effectively promote your UC practice services that benefit them directly. As a much advantaged ER alternative, your Urgent Care practice offers obvious health care advantages to local businesses

staff and employees. Direct Mail provides a direct route for branding and engaging this significant market through call-to-action promotion. Additionally, specialized services and treatments that offer office and working environment advantages such as Occ-Med, Sports Medicine provision, TeleMedicine, Medical Memberships, etc., are easily featured and highlighted through periodic campaigning.

Design

We consult directly with our clients to produce customized marketing pieces for each campaign. Our in-house design and marketing teams provide drafts with full content and artwork for client approval on all mailings. Typical B2B campaigns include postcard mail pieces of varying sizes and can feature tear-off return cards and/or solicit online and phone call-to-action response promotion.

Business Relationship Acquisition and Retention;
Professional Response Lead Follow-up & Sales

We will design and host online response landing pages/micro sites for you. Tracking of all responses via online and by phone is incorporated into all UCPM campaigns.

We will coordinate with your staff and provide all training and response tracking materials needed to ensure a best possible ROI for each campaign.

Additionally, UCPM provides outsource servicing inclusive of dedicated CRM for your business response contacts. You can ensure your new business relationships result in continued and increased ROI and patient visitations.

UC ProMark Full Service Direct Mail for Business,
& Response Follow Up

  • Consult, Research, & Strategize Campaign(s)
  • Mail Piece Design
  • Targeted Business List Provision
  • Online & Phone Response Management
  • Customer Acquisition & Long Term Retention